identity
history
Daim cake also became part of IKEA UK's loyalty programme. In its FY2025 report, IKEA says a slice ranked second among redeemed rewards, after a £10 shopping discount, since the programme began in August 2024. That measures reward choices rather than the popularity of the entire food menu. [4]
The Brighton photograph records a serving on September 29, 2026. It provides a dated local example, without establishing when the cake first arrived in the UK. [1]
nutrition
The table retains the operator’s printed portion and precision, including salt rather than sodium. Ingredients name egg, milk, almonds and soy lecithin, with possible peanut and hazelnut traces. The photograph does not establish the weight of that particular slice. [3] [1]
| Nutrient | 1 portion (71.40 g)IKEA Brighton Swedish Deli |
|---|---|
| Calories | 343.43 kcal |
| energy | 1430.14 kJ |
| fat | 23.63 g |
| saturated fat | 9.05 g |
| carbohydrate | 24.99 g |
| total sugars | 24.44 g |
| protein | 7.05 g |
| salt | 0.27 g |
- 1 portion (71.40 g): Printed values and precision, undated Brighton-selected served-cake listing; salt is not sodium. No transfer to frozen packs, other countries or the photographed slice weight. Source ↗
prices
The Brighton listing and historical promotion agree on the ordinary slice price. The January–March 2026 offer instead bundled cake and a hot drink for £3 at three named delis on weekday afternoons. A separate reward requires 22 points plus 10p; neither is the ordinary cash price of a slice. [3] [2] [5]
distinctions
This is the served UK Daim cake, with its own portion and ingredient information. Frozen retail cakes and other countries' slices can use different serving sizes. The chocolate-coated appearance is visible in the Brighton photograph; it does not establish that every market uses this exact recipe. [3] [1]
Local evidence
Price observations
- 2.45 GBP(≈ $3.25 USD) · One cake portion; ordinary amount in historical promotion table · IKEA Brighton Swedish Deli · expired offer terms 2026-01-26 to 2026-03-06; no sale observed. Brighton explicitly included in three-store document listing normal price in Jan26-Mar6,2026promotion. No precise publication/sale observationday. GBP3 is complete conditional cake+drink bundle, not standalonecake. [2]
- 2.45 GBP(≈ $3.25 USD) · One Daim cake portion · IKEA Brighton Swedish Deli · web listing checked 2026-10-11; effective date unknown. Undated operator listing. Retrieval is not the date this price began. [3]
Nutrition observations
Read the scoped nutrition table and source limits in Nutrition ↑
Last checked 2026-10-11 UTC. A listing is not a live stock check.
Sources & photo rights
The store-selected menu supplies the serving facts. The annual report documents the reward history, and the promotion terms preserve the older offer. Andy Li's Brighton photograph is available under CC0 1.0, with its date and location retained here. [3] [4] [2] [1]
- 1. Daim cake at IKEA Brighton Open original source
Andy Li / Wikimedia Commons · Published 2026-10-04 · Checked 2026-10-11 UTC. Exact local historical photograph; no inference of ingredients, servingweight or universal recipe.
Supporting section
File title, capturedate, ownwork, author,CC0 and actual pixels
- 2. Three-deli hot drink and cake terms Open original source
IKEA UK · Publication date unknown · Checked 2026-10-11 UTC. Separate from unrelated summerfestival and furniture promotions on same page.
Supporting section
Hot drink and cake section; clause2, six cake rows, footnote and exclusions
- 4. IKEA UK Annual Summary FY2025 Open original source
IKEA UK · Publication date unknown · Checked 2026-10-11 UTC. FY25September2024-August2025; copyright2026, exact publicationdateunknown. PDFmetadata2021 misleading; cover/contentFY2025. Company reward ranking, not all-menu popularity.
Supporting section
PDFpage13, printed10; Growing our IKEA Family
- 5. IKEA Family food rewards Open original source
IKEA UK · Publication date unknown · Checked 2026-10-11 UTC. Conditional reward; not ordinary cashprice or verifiedBrightonredemption.
Supporting section
Save on meals and desserts
