identity
Andy Li photographed this presentation in December 2025. Its appearance differs from the low chocolate-covered Daim wedge. [1]
history
The cake was part of IKEA and Shelter's 2025 Cake that Cares campaign. A1 Retail's November 14 report says the limited edition went on sale from November 3 in England, Wales and Scotland, while stocks lasted. Shelter's own post confirms the pledge of £1 from each slice toward its emergency helpline. [3] [4]
A December 3, 2025 photograph documents a serving at Brighton. The cake later appears in the January to March 2026 three-deli promotion. These dated records establish local history without supplying an exact last-sale date. [1] [2]
nutrition
A primary nutrition panel for this served UK cake has not yet been verified. Calories, serving weight and the full allergen list therefore remain unknown here. Neither a photograph nor another cake's label can supply those missing measurements. [1]
No serving-specific nutrition verified.
prices
distinctions
The campaign used sticky toffee cake in England, Wales and Scotland. A1 Retail reports a different dessert, salted caramel gateau, in Northern Ireland and Ireland. Those should remain separate foods even though they were associated with the same campaign. [3]
Local evidence
Price observations
- 3.50 GBP(≈ $4.64 USD) · One cake portion; ordinary amount in historical promotion table · IKEA Brighton Swedish Deli · expired offer terms 2026-01-26 to 2026-03-06; no sale observed. Brighton explicitly included in three-store document listing normal price in Jan26-Mar6,2026promotion. No precise publication/sale observationday. GBP3 is complete conditional cake+drink bundle, not standalonecake. [2]
Nutrition observations
Read the scoped nutrition table and source limits in Nutrition ↑
Last checked 2026-10-11 UTC. A listing is not a live stock check.
Sources & photo rights
The launch account is attributed to A1 Retail; Shelter independently confirms the donation pledge. Official promotion terms and Andy Li's CC0 photograph provide later documentary and visual evidence. The picture shows a real Brighton serving on December 3, 2025. [3] [4] [2] [1]
- 1. Sticky toffee cake at IKEA Brighton Open original source
Andy Li / Wikimedia Commons · Published 2025-12-05 · Checked 2026-10-11 UTC. Exact local historical photograph; no inference of ingredients, servingweight or universal recipe.
Supporting section
File title, capturedate, ownwork, author,CC0 and actual pixels
- 2. Three-deli hot drink and cake terms Open original source
IKEA UK · Publication date unknown · Checked 2026-10-11 UTC. Separate from unrelated summerfestival and furniture promotions on same page.
Supporting section
Hot drink and cake section; clause2, six cake rows, footnote and exclusions
- 3. IKEA and Shelter announce a Cake that Cares Open original source
Carley Espinoza / A1 Retail Magazine · Published 2025-11-14 · Checked 2026-10-11 UTC. Dated reporting, not independently witnessed first sale. NorthernIreland/IrelandSaltedCaramelGateau is separate.
Supporting section
November14,2025 header; opening and final paragraph
- 4. Shelter post about IKEA sticky toffee cake Open original source
Shelter · Publication date unknown · Checked 2026-10-11 UTC. Relative posting age not converted to exactday; shortlinkedoperatorcampaigncouldnotopen.
Supporting section
Public post text; no exact publication day established
